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Jewelry TV Case Study

Return on investment is one of the hallmarks of information technology. It’s typically measured in dollars saved or dollars earned; sometimes in time savings, other times in uptime.

Jewelry Television reaches more than 65 million viewers in the United States, and millions more via its Web site, www.jtv.com. As a result of such a large audience, the company has become one of the world’s largest jewelry retailers. As the business has grown, so too has the call center. Today, approximately 300 call center representatives handle more than 6 million calls per year and thousands per day during the peak holiday season.

Following Jewelry Television’s acquisition of some of the assets of the Shop at Home Network, the company realized it needed to scale its call center, and quickly. The need to scale was complicated by the fact that Jewelry Television’s existing thin clients could not support the inventory management system that came along with the Shop at Home acquisition. In January 2008, company executives established a six-week deadline to find a virtual client solution that was compatible with all of the organizations’ existing applications, as well as connect to Shop at Home servers for order processing.

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